Cisco's Turnaround


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Case Details:

Case Code : BSTA097
Case Length : 09 Pages
Period : 2004
Organization : Cisco
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Hardware, Computers

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

Cisco's origins went back to the 1970s. Cisco's founders, Sandra Lerner and Leonard Bosack wanted to exchange email and data files across their departments and the rest of Stanford University. But they found this difficult as different departments used different computer networks...

Cisco's Platform

Cisco's product line had evolved, in response to customer needs. The company's main product initially was the router, a specialized computer that used software to disassemble data into packets, direct these packets over the best possible route on the Internet depending on the level of traffic and reassemble the traffic after they reached the destination...

The Crisis and the Turnaround

Cisco's problems began when the company narrowly missed Wall Street's earnings expectations in the quarter that ended January 30, 2001 -- its first miss in 11 years. But Chambers remained optimistic about future growth...

Future Outlook

Chambers believed Cisco would boost its share of the $64 billion telecom market from 3% in late 2003 to at least 15%, though he did not specify a time frame. But some analysts felt that the going might get tougher as the economy rebounded...

Exhibits

Exhibit I: Cisco-Financial Highlights
Exhibit II: Cisco: Key Data
Exhibit III: Stock History
Exhibit IV: Historical Financials & Employees
Exhibit V: 2003 Year-End Financials
Exhibit VI: Cisco: Stock Chart (2 year daily)
Exhibit VII: Cisco: Sales vis-à-vis Competitors

  

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